I've tried a lot of different BB creams and cushions, and have been looking for a moisturizing one since my skin tends to be on the dry side. It works great in warmer weather and I mix the Innisfree smart make up moisture blender in during application for added moisture during winter. Of course, I plan on trying more BB creams but if nothing new works out for me, I will return to this product. The smell is not too strong and it's the perfect shade for my skin tone.