the packaging is simple yet effective, i think this tube will last me around a year based on how little product you need. I really like the subtle citrus smell, its refreshing and helps wake me up. A small dab of this product foams up nicely with water, i used far too much at first. I don't feel like this product is effective at removing makeup, its not meant to be used on the eyes and is not strong enough for BB. Its also not effective as a scrub since the skimpy number of granules are lost in the foaming process (i LOVE the scrub from this same line though) As a regular foaming cleanser, used after an oil cleanse, i really do like this product. It leaves my skin feeling cool and squeaky clean (but not in a stripped or dried out way, a plump moisturized kind of squeaky)